This project is a re-branding of The College of Fine Arts and Design in The University of Sharjah.
All four majors in the College of Fine Arts (Interior, Graphic, Fine Arts, & Fashion Design) use drawing utensils. The concepts and ideas created are usually made in a pencil sketch and so my original concept was an abstract hand holding a pencil. As the logo developed i used a general stroke at the end of the hand to include other possible tools. The logo symbolizes the base and origin of every great design.
For the color, I have chosen a shade of yellow-green. The color is the same one used for the university logo. Its a color of balance & harmony. It balances aspects of the heart and mind; the two places where all designs originate. It is also the color of growth and life. The color shows the birth of a design that balances aspects of both psychological and emotional factors.
The typeface I chose is (Trajan Pro, Regular). After testing other typefaces, i found it the most suitable. The thin stroke and delicacy gives a sophisticated and dignified character. This represents the college as a professional institute.
Brand Collateral
Website
Logo Animation
